STRATEGY & DEVLEOPMENT
Branding strategy is the catalyst by which customers understand, purchase, and eventually come to rely on a particular company or product. By creating a concrete identity, branding fuels the interest, excitement and trust of potential clients while providing your company team with a clearly defined path for all to work towards successfully.
What is your GROWTH path?
Start Ups and New Brands to market. Turning an idea, product or service into a viable and vibrant brand that connects with hearts and minds of audiences.
WHO IS THIS RIGHT FOR?
We help businesses bring their visions to life with a path for growth in every stage in their lifecycle.
Existing brands that have laid the foundation and are looking for a clear path to grow and further monetize. Where are you at and how do you get to your goals?
Brands that have long existed but know they need to elevate or refresh their brand in order to relate to modern audiences and the shifting market environments.
Types Of services
Consultation & Evaluations
CURRENT STATUS & ENVIRONMENT:
Let's begin with an evaluation of where you're at from struggles and challenges to high performance areas that that are being successfully monetized. What are the current goals and achievements. Where
are the disconnects and how do we proceed with clarity for an upward trend?
Start with a free 15 minute consultation call. (See pricing at bottom)
The Business Plan
All businesses start with and idea... but so often, they don't start with a well laid out business plan. A vision and idea will get you started, but it's not a focused path that guides you into a clear direction for growth in the future.
For many established businesses, they realize the market and environment have changed and their original path has become stagnant, hence they realize that their business must dynamically change accordingly. It may be time to re-evaluate the old and look into the future with a current relevant business plan that accounts for today's audience & market conditions.
With so many aspects to consider for a solid business plan, it's helpful to have some guidance. That's where we come in to help...
Let's Define or Elevate your brand with a visual story board that speaks to the mind, eyes, and hearts of your clientele.
From brand colors, message, voice, personality, style, and influence. Considering logos, artwork, marketing, and graphics. We'll comprehensively create a visual synergy and a streamline platform that clearly shares the story of your brand across your website, social, and in your marketing.
Brand Style Board
& Brand Guidelines
Graphic Design Services
Graphic design services are custom to your needs, from social media graphic design services to marketing, PR and press release designed pieces.
Don't run out and buy more than you need and stop fumbling with trying options that don't work. Are you guessing at what it will cost and if it makes sense? I'll guide you to the key essentials so you can get started on the right foot immediately. It's your shortcut to quick success.
The program covers over 10 hours of private one-on-one guidance to get you ready to start your professional photography business launched. Topics cover include:
• EVALUATION, REVIEW & GOAL SETTING
Portfolio & Brand review
Current challenges and how to overcome
Goals and how to achieve
Positioning & Your Storyline
• STUDIO GEAR & ESSENTIALS
Camera equipment, studio gear, props, backdrops, accessories and more.
Choosing a studio space, size and location or at home options.
• STUDIO SYSTEMS
Noteworthy Photo Software Systems
Studio Workflow Processes
Website Design Options
Building Your Team
• CLIENT MANAGEMENT SYSTEMS
CRM Systems (customer relationship management)
Client workflow Processes
Booking, Scheduling and Accounting
• SALES, MARKETING & PRICING
How to price your products
How to sell your products
Booking & Viewing
In person viewings vs. online viewings
Key selling points
Designing your brochures
Making connections (where and who)
1 1/2hour each session
In-studio or video call
Brand Photography (Photoshoots)
Let's create the visuals that are going to going to tell your brand story in captivating photos. This is brand photography that lets your audience get to know you and see the value of your brand in beautiful visuals that reflect your brand style, personality and message. Photo sessions $150+
The world of advertising, marketing and branding has long existed but continuously evolves. I've always been in the field of making things attractive and exciting through written, verbal and visual content. It's about understanding your brand, being clear on your focus, direction and message. It's about knowing how to communicate, connect and engage with audiences.
From national print and television ads to branding content for today's businesses. From the business research and strategy side to photography and production. Branding is more than just having a great idea. It has to have a vision and direction which leads with a defined path of growth.
My goal at INSIDE THE STYLE STUDIO is to
"Empower Beautiful Confident People & Brands".
~ Monica Hahn
BA, Purdue University
Major: Business Communications. Advertising & Marketing
J. Walter Thompson - Advertising Agency // Chicago, IL
Accounts: Quaker Oats Brand Products
Top 5 national agency. Acquired by WWP. A British multinational communications, advertising, public relations, technology, and commerce holding company. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks.
BBD&O - Advertising Agency // NYC, NY
Accounts: Brand Pepsi & FedEx
Worldwide advertising agency network representing fortune 500 brands. The largest of three global networks of agencies in the portfolio of Omnicom Group. Ranked amongst the top 10 agencies worldwide.
Yankelovich Partners - Strategic Market Research Firm // Norwalk, CT
A leading U.S. consumer trends and lifestyle research business. Currently owned by THE FUTURES COMPANY. A global strategic planning, insight and innovation consultancy firm with global expertise in trends, foresight and futures.