Visual Brand Image
Visual Brand Image
Meet RAchel. Spiritual Healer.
From her heartaches and challenges, Rachel found self healing...and an unlikely gift to heal others. Starting from her home, Rachel's practice has expanded to a new boutique studio healing recovering addicts. It was now time to build upon that success and create a professional brand image that allows her to speak to her growing audience.
Visualizing Her Brand
Defining Her Brand
Capturing Her Brand In Photographs
Where To Start?
Many small business like Rachel's grow from an inspiration and a simple idea. It evolves over time till you realize your small successes have a real opportunity to develop and you now need to substantiate your company to connect with your growing audience.
I said to Rachel...
Let's DEFINE your brand in Words.
Let's VISUALIZE and create a Synergistic Visual brand
that represents WHO you are in photographs and WHAT you do for clients. Let's create images you can use on your new website, on your future blogs, in your marketing campaigns, and throughout your social media platforms.
This branding photo session is about COMMUNICATING & CONNECTING with her growing audience in a way that brings through her energy, her professional style and her warming personality that brings soothing healing to so many.
This former model in her 20's, now reaching 50 didn't always have it easy. She struggled with a tumultuous childhood which left her grappling for hope and reason. In her life's journeys, she crossed paths of many interesting inspiring people who have helped her find her spiritual healing. In pursuing her own spiritual healing, Rachel found she had special gifts to internally embrace and release other people's struggling energy and with their anxieties. Certain gifts are almost unexplainable to me as I watched and listened to her but somehow felt overcome with a calm centeredness. There is a certain vibe about her that is undeniable. Through touch, sound, meditative understanding and a process she takes client's through in her workshops, she's been able to heal many in their rehabilitation journey back to their own strengthened self in life.
DEFINING HER BRAND
In our consult call I asked her a few questions.
Q1. Define your brand in 3-5 adjectives
Q2. Define your audience demographics
Q3. Define the ways your audience connects with you most
Q4. Tell me what it is that you do, how you do it, why you do it and what you love about what you do
KEY ELEMENTS FOR HER
BRANDING PHOTO SESSION
Designing her photo shoot to encompass Rachel as the center figure to her brand and using key elements to visually communicate her brand were essential. Rachel's business as a healer, said to me that we should shoot some images in a natural setting that evoked peace. We'd have to have in-studio shots for her TED Talks segment so that it would represent her business professional side. Using her rain stick, her healing sound bowls and showcasing her meditative posturing was what would bring together her photo shoot and tie each location shot and each composition together to have a visual synergy.
HOW HER VISUAL BRAND CAME TOGETHER...
Words That Describe Her Brand:
Props That Represent Her Profession:
Meditative, Calming, Healing.
Use of sound bowls, rain stick and meditation.
A feeling of one with nature, while celebrating her still stylish beauty. We sought a casual backdrop of the California lifestyle where Rachel's business is rooted. We complimented them in-studio images that lent a a more formal professional business persona for her larger TedTalks platforms. I wanted Rachel's beauty from her inner soul to illuminate and shed a warm light that others would feel connected to in her photos.
To find out more about rachel and the work she does in addiction recovery, visit her on instagram @recoverybyrachel